How to Increase Social Media Post Engagement with Animated Videos
Animated videos have taken social media ads to another level. We live in a world that is swiftly turning from real-life interactions to social media engagements. It seems like the overall outlook towards marketing is changing rapidly. Long gone are the days when people used to connect through text messages and emails. Now, access to the whole world is just a tap away. People use social media to arrange events and to promote their brand. This is why suddenly everyone is keen on social media.
Understandably, we all want to master the art of social media. But the beginners don’t realize that to stay relevant on social media one has to post engaging content. To stay active and relevant to your followers’ feed is a tough job. You must have heard different tips from experts on the internet about engaging and trending content. However, what we are going to unravel is not very common yet.
So keep reading as we are about to reveal how to increase your social media animation engagement.
Grab Your Followers’ Attention
Animations grab the attention of the spectators as none can. There’s a reason why movies based on bestselling novels make more money than the novel itself. The same is the scenario with animated videos. Animations with the right voice over are the best tool to promote a brand.
Simplify Your Complex Ideas by using Social Media Animation
Creative heads always bring their exciting and innovative ideas to the table. But sometimes, the public fails to understand their product ideas and refuse to acknowledge them.
As a creative head of a company, you can avoid such uncongenial circumstances by trying animations. With the aid of animations, you can simplify your complex and innovative ideas for the public. You can use tables, flowcharts and diagrams in your animations. Such tools will you to present your ideas more convincingly and engagingly.
In addition to that, you can create various animations for different ideas. You can release all of them on social media to estimate which ideas your audience like the most. Once you get the feedback, you can work on the ideas that get positive feedback. Similarly, you can discard or alter an idea that doesn’t get approved by the audience earlier. So it is safe to say, one can launch your product and services with a better marketing approach with videos.
We all are well aware of the fact that visuals steal the spotlight faster than anything else. Moreover, animated videos are hard to forget. People are more likely to watch videos on social media rather than reading long captions.
You can understand this concept better if you look at how social media presents the content for its users. For instance, when you open Instagram, the first thing you see is a video or a photo. The caption is given below the video or photo. This explains the interest and preference of the users. So opting for animations and gifs for social media campaigns is indeed a wise choice.
Tell Audience how Your Customers See Your Brand
How your customers currently view your brand is important. You should know what they think about your product or services. Knowledge about how people perceive your brand can help you in making even more engaging animations. You can use customer reviews in your social media animation to reflect the association of the customers with your brand. Add your customers’ views, experiences and stories in your animations, to reach more people who might be interested in buying your product. Surveys show that animations help a brand in achieving its objectives.
Introduce “Face” of Your Brand
People might get fed up to see the same actors or performers in every advertisement. Your animated videos shouldn’t have same actor or performed who is already advertising a similar product of a different brand. While doing this, you raise questions on the credibility of both actor or representor of your brand.
Animation gives you the freedom to introduce your characters, performers, and representatives. You can create animations of your fictional characters to represent your brand on social media. Similarly, you can also make animations of real characters. “Colonel Sanders” featured on the KFC logo is one of the greatest examples we have. Many people think it is just a doodle of fictional characters when it is not. The KFC logo features a picture of its founder “Colonel Sanders” and it makes the heads turn.
So take inspiration from such ideas, and create animations for your brand to steal the spotlight on social media.
Besides everything, there is another reason to boost up your social media posts with animations. And that is animations are a less expensive option as compared to live recordings. For live videos and recordings, you have to spend a lot of money on a set, actors or performers, recording staff, art directors and much more. On the other hand, you don’t have to spend much money to create animated videos.
Add Subtitles in your Animated Videos
Make sure to add subtitles in your videos. If your video has verbal content or detailed explanation, subtitles will make it easy to understand. Subtitles help non-native speakers. They are also beneficial for people who find it difficult to follow the details on a video. In addition to that, videos with subtitles can be watched anywhere without sound. That allows viewers to watch videos even if they are sitting in a conference room, public transport etc.
Subtitles increase the number of viewers as more people can understand and view your content. In short, subtitles can increase your social media animation engagement.
Optimize your Animated Video for Search
Search engine optimization helps in increasing the audience reach. It also helps to reach a relevant audience. People, who have been searching for your product or service on social media, will find your ad and reach your brand.
You must know that the content given in your animations won’t register in search engines. But the hashtags, keywords and phrases used in the caption will make your animated video visible to the right audience. Almost all commonly used social media platforms like Twitter, Instagram, Facebook, and YouTube allow users to add hashtags and keywords in their captions. So before you post your animated video on a social networking site, make sure to add relevant hashtags and keywords in the caption. Moreover, you can tag relevant promoting pages or groups in your animated video to grab their attention as well.
Undoubtedly, animated videos are more attention-grabbing than plain text or photos. Animations and videos stick to the memory, and viewers can’t get over them. In addition to that, they are economical and can fit your budget.
As a content marketer, you should know the strength and need of search engine optimization. No matter what your business is, you can’t grow on social media without knowing the tact of search engine optimization. Similarly, you should add subtitles in your videos to make them comprehensible for more audience. So, create animations in the right way and see a positive change in your social media animation engagements and If you want physical experience then visit our Youtube Channel.