What you want to know about Explainer Videos?
Have you ever wondered what are the explainer videos and why they are getting so popular? If you are one of those still wondering about and thinking of it as a mystery, we are here to clear all the myths and truths behind it.
Best Services and Procedure.
An explainer video is a video message that is provided by a company to its customer in which the product, service, or procedure to utilize a particular gadget is explained. In addition, they can be an explanation of the company’s rules and regulations, methodologies, ideas as well as promotion campaigns or advertisements. They can usually be seen as a clickable video on the homepage of the website of a business.
Importance of Explainer Video:
Explainer video has become a high-end business tool today. Not just a marketing option but it has become a compulsory step for many businesses and an essential part of their business. There are many benefits that come along with them. Businesses can always share it on the homepage, where it can be found and played by anyone. With that much exposure comes many different ideas that can be implemented by these explainer video. If you have launched a new product, it is time for you to make an explainer video and promote it on the homepage. If you want to assist your user’s manuals, go for it.
Hence, no matter what you want to convey, you can always film it up and upload it, and your message will be spread as per your choice.
Types of Animated Explainer Videos:
After discussing the definition and importance of an explainer video, We will move ahead and discuss how many types of explainer videos exist and which one of them is most suitable for you. On the basis of outlook, purpose, or any other factor, they can be classified into many types. Three of them are animated explainer video, live-action explainer video, and crowdfunding explainer video! We are going to discuss all of these.
Animated Explainer Video:
The top most popular types of explainer video in which animation is created instead of recording human beings or material things. It can be subdivided into many types based on what type of animation you use.
In one of the types of explainer video, a product is made to act and then recorded while performing its function. In other words, the functioning and effectiveness of a product are shown to everyone in action. These types of explainer videos help a lot in building the trust of people in a product as well as their understanding of how they have to make it work.
Business idea is explained using different flow charts, diagrams, and virtual plans in an infographic style. This type is helpful when you have to explain certain points of a raw idea.
- Motion graphic:
This is an explainer video type that involves 3D objects explaining a particular point or featuring a story. Actual events are stated in this type of video using different objects in a three-dimensional space being represented by animation. This type of video is best for narrating a particular event that has occurred or has to occur.
Several characters are designed and the point is explained why are these characters. These characters might include some cute cartoons, action figures, or anything catchy enough to state a particular narrative in an adorable manner for its viewers.
Hence, these were the examples of all the animated explainer video that count for one of the most popular type of them.
Live-action explainer videos:
One of the types of good explainer video is a live-action explainer video, Actual human beings or objects will be shown. You have to take a camera and record the actual material things around you. Although, they are difficult to carry out these are one of the best types of explainer video because they provide a sense of realism in the people watching them. It can be speech conducted by a human being doing a particular activity.
Crowdfunding explainer video:
Animated explainer video and live-action explainer video are combined in a single piece of video. Both of these types go hand in hand in order to create a crowdfunding explainer video. Moreover, the duration of a crowdfunding explainer video is longer than any other type.
Parameters of a good explainer video:
We have discussed the types of explainer videos but how can we differentiate between a good and a bad explainer video? What are the qualities that make an good explainer video? Here, some of the parameters will be discussed.
- Shorter duration:
The regular playtime of some common explainer video is 3 minutes. It is considered an optimal amount of running time for an explainer video. Your explainer video should be explained well however it should not take long periods of time. Doing that will reduce the interest of people.
- High resolution:
Today is the world of 8k resolution, so your explainer video should be top quality. Grab a good camera and record the video in HD quality. If not done properly, It’ll be a reason to repel people from your website, not attract them.
- Simple language and actions:
If you involve difficult phrases and idioms in your explainer video, you will just complicate things for the viewers of the video. Further alienating your phrases can cause people to lose interest in the video. So, you have to be really careful with your words as well as actions. Keep it simple and straight!
It can be concluded that explainer videos are one of the modern tools of today’s world that really need to be introduced in mainstream advertisement agencies, businesses, and social media platforms. So, these were the parameters of good explainer video. This was all you need to know about explainer video. If you want to enhanced your visual experience with explainer video animation then visit our Portfolio.
We hope that you enjoyed the read!